Monday, July 14, 2008

Traditional internet search

Even traditional internet search companies are turning on the heat, with a variety of applications already running as beta versions. So, very soon, with applications like Google Timeline View, you would be able to see your search results in a unique timeline mode. For example, if you would search with keyword Infosys, Google will automatically display results about Infosys in a timeline mode, right from the beginning of the company to the current date. Then there is Google Gears Beta, which enables web applications to provide offline functionality. Taking the internet search revolution to an altogether new level, Google is also gearing up to help you reach your destination in 2008. Google’s Transit service will guide you to the nearest bus station, tell you the right bus number and will also calculate the total cost of your trip.

If the largest search engine is planning to sweep consumers off their feet, Microsoft is also set to make a few interesting launches in 2008. On December 13, 2007, Microsoft unveiled the beta version of its much hyped Windows Server 2008 Hyper-V. Once launched (reportedly in the first half of 2008), Microsoft Windows Server 2008 will provide consumers with a cost effective virtualisation infrastructure software that will help them reduce operating costs, optimise infrastructure, improve server availability and increase hardware utilisation. “Along with Hyper-V, Windows Server 2008 offers cost-effective and flexible licensing for virtualisation so that customers can extend the savings realised through server consolidation and deliver on the vision of Dynamic IT,” said Bill Laing, GM, Windows Server Division, Microsoft.

With the gods of technology set to enthral one and all with their offerings, consumers worldwide would do well to fasten their seat belts as the year ahead will definitely be more exciting and technologically stimulating than the last one. Do we see the Apples and Googles of this world swearing by the statement?

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)

Saturday, July 12, 2008

Got an attitude?

...yeah I do, and why not?

Loads of attitude and a swanky uptown address in the heart of Delhi is what meets the eye at first glance. A little more probing and big names like Jindal Steel & Power Limited, Apollo Hospital, Vigneshwara Developers, R. G. Stone, Bilt Matrix, Ballarpur Industries start popping out. Now we understand, why so much of attitude? Just over a year in business and rubbing shoulders with these big corporates is no mean feat, but Latitude 23 has done all that and more. When the 4Ps B&M team caught up with Naresh Kumar Sharma, CEO, of this budding agency at its Scindia House address, we were clearly impressed with both, his beliefs & modus operandi of running the organisation.

With a client-oriented strategy, Latitude 23 focuses primarily on differentiating the client from others in the vertical. Sharma explains this with an example, “We went ahead and positioned Vigneshwara Developers in a slightly different fashion. We studied the real-estate industry and found out that there were certain patterns while promoting through various medium like print or TVC. Hence, we were able to break the clutter.” But that’s not all. The agency has adopted a holistic approach to deal with its clients. Right from pitching for the clients to taking care of the creatives, as well as the financials – the agency helps clients in building strong brands. Informs a content Sharma, “I can rate myself as a salesperson, a marketingperson on both the client and agency sides, as I am able to marry both the approaches.” The agency also takes great pride in finishing their work before the set time-line. Sharma adds enthusiastically, “Our time-line is just one-fourth or half of what a big agency takes. Typically what the biggies would take a week to deliver; we do it in 2-3 days. All of a sudden we appear to be fire-fighters and become indispensable to the clients.” Furthermore, where most biggies seem happy with separate revenue streams; the USP of this budding agency seems to be teaming its profit centres. Low overheads coupled with less number of people and lesser hierarchy helps them to deliver better.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008

Thursday, May 22, 2008

INFOSYS

Despite the appreciating rupee, Narayana Murthy & Co. are going great guns

“We provide solutions for a dynamic environment where business and technology strategies converge,” so claims Infosys. And the Indian IT icon remains focused on top notch technology solutions at competitive pricing. Does it advertise? No! Not ever. Yet, it manages to stay in the news for its ambitious global deals, resplendent results and great INFOSYSHR practices. Be it succession planning (with Narayana Murthy stepping down as Chairman and Nandan Nilekani handing over the CEO position to K. Gopalakrishnan this June) or emphasis on the intellectual development of employees, it keeps Infosys in the limelight. Another strategic feather in Infosys’ cap is the manner in which its founder Murthy has conducted himself. Add to that his numerous social initiatives and it all works as amazing PR for the Infosys brand image. Of course, as Murthy is disassociating himself, the company’s brand image has slipped a few points too. Yet, what distinguishes Infosys from the rest is that “it doesn’t come from a rich parent; it comes from a one room apartment,” says Indus- View’s analyst Akshun Gulati. So, Infosys may have slipped from Rank 4 to Rank 6, but remains firmly etched in the minds of the common Indian as the country rides the IT wave. Nilekani clearly can keep this ship’s engine gunning.

For complete IIPM article click here
Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Monday, May 05, 2008

Parle’s pearly ‘pet’ girl!

Schauna CHAUHAN... launching Frooti in Pet bottles was her brainchild, and a blaring success

She created an impact at 30 – quite an early age! Schauna Chauhan Saluja was made Director on board of Parle Agro Pvt. Ltd., in February 1999 and her accomplishments ever since elevated her to post of Chief Executive Officer, Parle Agro in August last year. In charge of overall operations including finance, legal, manufacturing and exports, this international business management graduate from the Business School Lausanne had been groomed for the top post early in life. Her contributions have ranged from streamlining and strengthening human resources, implementing new manufacturing facilities, planning backward integration projects for the Group and also strengthening the existing brand portfolio –Frooti, Bailley, Appy and Appy Fizz.

“While most of us may never become recognised as ‘great’ leaders, we can always continuously develop to be ‘better’ leaders,” she avers modestly. Working in a male dominated world really doesn’t matter to her; for success, gender is not the important factor. She believes, progress depends on each one’s ability, potential and whether or not you can motivate people. As CEO of Parle Agro, Schauna Chauhan has been able to give products like Frooti, Appy and N-Joi a commendable international presence. And guess what is the life mantra for this swashbuckling, jetsetting tycoon: “Achievement means satisfaction. Perseverance and loyalty to one’s work always pay off.”

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative