Penetration / Place

RCom has expanded itself within the country today and covers almost every mile on the sub-continent with its voice and data services. Talk about penetration!

Our pan-Indian network, which extends from Kedarnath to Kanyakumari, Kutch to Kaziranga is a key element in our customer acquisition strategy. RCom is currently embarked on strengthening this coverage by covering over 900 million Indians or more than 15% of the global population. We’re covering almost 100% of all rail routes, providing seamless voice, video, radio & Internet connectivity to over 14 million commuters every day. RCom is also covering almost 100% of national highways & 84% of all state highways – providing voice & data connectivity – that’s nearly the entire length of our 2,00,000 km long road network. This initiative will allow us to make further inroads into India’s population in rural areas.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Now it’s Biz banking

Yes Bank gears up to lure SMEs & wealth managers in 2008...

“Rana combines exemplary vision and execution. He is the one who can make things happen. I really had an enriching experience working with him,” says Pankaj Karna, now Partner & Head (M&As), Grant Thornton, who was a close associate of Rana Kapoor at Rabo India. A plethora of Kapoor’s experience in financial services, both in India and globally, has percolated to the foundation of Yes Bank, where he’s Founder/Director and CEO. His expertise has acted as a damp-proof coating that has protected its financial integrity. Prior to establishing Yes Bank, Kapoor was the CEO & MD, at Rabo India Finance (corporate finance) and was perhaps the first banker in India to give shape to India’s first successful leverage buyout of Tata Tea & Tetley.

Yes, we finally got our pick in the banking sector and it is ‘Yes bank’. The fact that it is the only Greenfield licence awarded by the RBI in the last 12 years, is testimony to the above-mentioned facts about Kapoor. Both depositors and stock punters consider Yes bank as their favourite pick in 2007 and they all seem confident that the bank will proliferate in the year to come as well. “The bank is targeting to open 250 branches by March 2010. The bank has licenses to roll out 56 additional branches in FY’08. In the second half of 2008-09, after it has a customer base of about five lakh, it would embark on the credit card business. For its expansion strategy, it has identified eight regions, within which it has carved out 40 clusters. Every cluster will have a hub branch, which will be the main bastion for that cluster,” says Dolly Parmar, Research Associate, Jaypee Capital Services. “Since Yes Bank is the newest addition to the Indian private banking sector, it has relatively small asset size compared to established peers, but has maintained a growth momentum that’s higher than its peers, proven aggressive management with strong execution skills, has a strong fee income profile and clean asset portfolio,” adds Abhishek Agarwal, Research Analyst at Religare Securities.

When contacted Yes Bank refused to divulge plans for the FY’09, but CEO Kapoor while talking to 4Ps B&M said that “we are focused on growing all parts of the bank; however, developing our Business Banking - SME group and Retail Banking Wealth Management business group will be the key focus areas for FY’08.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-
B-schooled in India, Placed Abroad (Print Version)

IIPM in Financial times (Print Version)

IIPM makes business education truly global

The Indian Institute of Planning and Management (IIPM)

IIPM Campus

Traditional internet search

Even traditional internet search companies are turning on the heat, with a variety of applications already running as beta versions. So, very soon, with applications like Google Timeline View, you would be able to see your search results in a unique timeline mode. For example, if you would search with keyword Infosys, Google will automatically display results about Infosys in a timeline mode, right from the beginning of the company to the current date. Then there is Google Gears Beta, which enables web applications to provide offline functionality. Taking the internet search revolution to an altogether new level, Google is also gearing up to help you reach your destination in 2008. Google’s Transit service will guide you to the nearest bus station, tell you the right bus number and will also calculate the total cost of your trip.

If the largest search engine is planning to sweep consumers off their feet, Microsoft is also set to make a few interesting launches in 2008. On December 13, 2007, Microsoft unveiled the beta version of its much hyped Windows Server 2008 Hyper-V. Once launched (reportedly in the first half of 2008), Microsoft Windows Server 2008 will provide consumers with a cost effective virtualisation infrastructure software that will help them reduce operating costs, optimise infrastructure, improve server availability and increase hardware utilisation. “Along with Hyper-V, Windows Server 2008 offers cost-effective and flexible licensing for virtualisation so that customers can extend the savings realised through server consolidation and deliver on the vision of Dynamic IT,” said Bill Laing, GM, Windows Server Division, Microsoft.

With the gods of technology set to enthral one and all with their offerings, consumers worldwide would do well to fasten their seat belts as the year ahead will definitely be more exciting and technologically stimulating than the last one. Do we see the Apples and Googles of this world swearing by the statement?

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)

Got an attitude?

...yeah I do, and why not?

Loads of attitude and a swanky uptown address in the heart of Delhi is what meets the eye at first glance. A little more probing and big names like Jindal Steel & Power Limited, Apollo Hospital, Vigneshwara Developers, R. G. Stone, Bilt Matrix, Ballarpur Industries start popping out. Now we understand, why so much of attitude? Just over a year in business and rubbing shoulders with these big corporates is no mean feat, but Latitude 23 has done all that and more. When the 4Ps B&M team caught up with Naresh Kumar Sharma, CEO, of this budding agency at its Scindia House address, we were clearly impressed with both, his beliefs & modus operandi of running the organisation.

With a client-oriented strategy, Latitude 23 focuses primarily on differentiating the client from others in the vertical. Sharma explains this with an example, “We went ahead and positioned Vigneshwara Developers in a slightly different fashion. We studied the real-estate industry and found out that there were certain patterns while promoting through various medium like print or TVC. Hence, we were able to break the clutter.” But that’s not all. The agency has adopted a holistic approach to deal with its clients. Right from pitching for the clients to taking care of the creatives, as well as the financials – the agency helps clients in building strong brands. Informs a content Sharma, “I can rate myself as a salesperson, a marketingperson on both the client and agency sides, as I am able to marry both the approaches.” The agency also takes great pride in finishing their work before the set time-line. Sharma adds enthusiastically, “Our time-line is just one-fourth or half of what a big agency takes. Typically what the biggies would take a week to deliver; we do it in 2-3 days. All of a sudden we appear to be fire-fighters and become indispensable to the clients.” Furthermore, where most biggies seem happy with separate revenue streams; the USP of this budding agency seems to be teaming its profit centres. Low overheads coupled with less number of people and lesser hierarchy helps them to deliver better.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative