Pretty Paradox

If you love flowers and you really want their presence to be felt, then this vase is the best display possible for them. It is made of glass and ceramics and thanks to Casa Paradox’s urge for innovation, their experimental shapes and contours that have nothing predictable about them. Priced above Rs.90,000, these vases promise to pose serious competition to the flowers!

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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• Don't Pay for your calls....
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• The Nokia disconnect!
• IIPM Branches and contact No.
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• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
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• ...yeh Hindustan hamaraa...
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Bharti Telesoft claims to be making waves in VAS. But does it have a clear strategic direction?

As an industry, VAS truly seems to be enjoying its place in the sun. A booming mobile subscriber base in India, which has touched 166 million and is growing at a fantabulous rate of 68% y-o-y (TRAI figures for March 2007), is a perfect platform for VAS. In India, VAS is expected to grow by 60% y-o-y to touch Rs.45.6 billion by 2007 end (IAMAI report).

However, there is a significant caveat to this burgeoning sector! It’s still an emerging and largely unorganised space, just like the Internet was over a decade ago, with so many big and small players planning to jump into the fray. Chowfla, Chief Strategy Officer, Bharti Telesoft , expresses this very avidly to B&E (when asked about Bharti Telesoft ’s five-year vision for growth), “The crystal ball (for the VAS industry) is not exactly tuned for five-year targets.” And clearly, quite a few of these players are headed for liquidation or takeovers (as they choose), while the global high and mighty like LogicaCMG, Comverse & Starhome are expected to take the industry forward. But the killing question is – does Bharti Telesoft , with its relatively small size and reach, have the wherewithal to withstand the incoming wave? Or is it liable to be swept away?

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

• News & Article
• Don't Pay for your calls....
• Neha RAWAT's Blog
• Ravi Sanyasi's Blog
• "There is more money....
• Rattan TATA ko gussa kiyon aata hai!
• The Nokia disconnect!
• IIPM Branches and contact No.
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !

...the heroine’s mother can take a backseat!

“There was a time when we were allowed only 45 minutes to telecast Filmfare Awards on Doordarshan. Then we only had the time to announce that the awards were sponsored by Lux,” reminisces Rauf Ahmed, Former Editor of Filmfare. He adds that as money has increased the demand for more space, visibility has also upped. It’s common these days for guys in corporate suits to start scouting for potential marketers as soon as the storyline is finalised, so that, along with the roles of characters, even brands’ role can be scripted.

As brand promotions gain ground, will the brands ultimately dictate terms to Bollywood’s best? Will stars be chosen in compliance with their ambassadors? Or will scripts be tweaked to suit the image of a particular brand?

Vibhas Mehta, Business Head of Shaadi.com says that, to some extent it is already happening in Hollywood, but “the marriage between Bollywood and the brand managers should not hamper creativity.” Great thoughts, but many films still have very in-your-face placements. Remember, Viruddh and Nerolac?

As things stand, creative directors are already weaving taglines within dialogues with a flourish. Hey guys! Just ensure that the happyending stays.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

• News & Article
• Don't Pay for your calls....
• Neha RAWAT's Blog
• Ravi Sanyasi's Blog
• "There is more money....
• Rattan TATA ko gussa kiyon aata hai!
• The Nokia disconnect!
• IIPM Branches and contact No.
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !