THE WOR(L)DLY WISE!

Coca-Cola/Pepsi, Nike/Adidas, Burger King/ McDonald’s... Leave aside the FIFAs and the Olympics of the world, even the most inconsequential opportunities are not spared by these giants to take pot shots at each other. Such is the rivalry between them that marketing history is flooded with tales of their one-upmanship. Check this out for a starter: There was a board reading “Coca-Cola: Fourth floor,” outside one of its India offices. Just a few inches above was a Pepsi board declaring “Pepsi EVERYWHERE”! Smart one-lin- ers, suggestive billboards and the spoofy acts... Welcome to the world of guerrilla, ambush and direct-hit marketing!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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While India Inc. is busy going global, India’s indigenous space programme has not been too far behind

However, with the Agile development, India has joined the select club of nations (China, Russia, USA & France) capable of using space technologies for commercial purposes. “Although the primary aim of India’s space mission is to improve the lot of our teeming millions, we certainly intend to be recognised as a serious commercial player. The aim is to acquire 20% of the satellite launch market, with plans to carry out two or three missions a year,” says Shridhar Murthy, Executive Director, Antrix Corp. while talking to B&E.

Technologically though, the Indian PSLV as well the GSLV (geosynchronous) varieties have limited capabilities in terms of launching more sophisticated communications satellites. With Russian launch facilities being one of the cheapest in the market, the competition is intense. Added to this are strict restrictions imposed by US unilateral space policy, which does not easily permit US satellites as well as satellites built with US components from being launched from anywhere else except from NATO land.

With such imponderables in place, the first thing which India needs to do is to develop cutting edge technology. Developing advanced technologies, such as GSLV Mark III, will take a little while more. So while India has entered the commercial space, there remains a huge distance to cover before ISRO can be a force to reckon within the satellite launch market.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

• News & Article
• C’mon... Get out before you are thrown out!
• Don't Pay for your calls....
• Neha RAWAT's Blog
• Ravi Sanyasi's Blog
• "There is more money....
• Rattan TATA ko gussa kiyon aata hai!
• The Nokia disconnect!
• IIPM Branches and contact No.
• My Blog
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here

Brand: Federal Bank

Headline: Some of the best things in banking begin at Federal Bank

Baseline : Your perfect banking partner
Agency : Mudra
4Ps Take : Federal Bank is luring customers by boasting about its superior next generation technology: Internet banking, mobile banking, railway online reservation, et al. In an age where technology is ruling the market, and both foreign as well as Indian banks are trying their best to capture maximum market in India, it was only a matter of time that Federal Bank got hi-tech! Other than banking on technology, the brand also builds an ‘emotional connect’ with Indian consumers by placing their benefits above the rest. The simple visual of a satisfied, smiling young lady just says it all while the body copy communicates how ‘customer is king’ at Federal Bank. Can the reward to the prospect get better than this–emotional benefits at the click of a savvy, new-age button? Eye-catching for sure!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

• My Blog


• IIPM News


• IIPM : IIPM Links


• IIPM: More about IIPM


• IIPM Alliances - IIPM - by RAVI


• IIPM PUBLICATION


• IIPM: The Indian Institute of Planning and Management-------


• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT


• Pseudo-socialism is creeping back into the policy-making process ...


• Management Guru's Speak on IIPM


• Primary education as a mission under the banner of ‘Bharti Foundation’


• ...yeh Hindustan hamaraa...


• Hyundai & Maruti, set on a pricey path!


• THE GREAT INDIAN DREAM


• IIPM is Here

BOOK EXTRACT

There was something humiliating about waiting in a cart on a busy London street with all your possessions stacked around you, on show to the curious public. Jem Kellaway sat by a tower of Windsor chairs his father had made for the family years ago, and watched aghast as passersby openly inspected the cart’s contents. He was not used to seeing so many strangers at once — the appearance of one in their Dorsetshire village would be an event discussed for days after — and to being so exposed to their attention and scrutiny. He hunkered back among the family belongings, trying to make himself less conspicuous.

For complete IIPM article click here
Source:- IIPM Editorial, 2006
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

1. My Blog
2. IIPM News
3. IIPM : IIPM Links
4. IIPM: More about IIPM
5. IIPM Alliances - IIPM - by RAVI
6. IIPM PUBLICATION
7. IIPM: The Indian Institute of Planning and Management-------
8. THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
9. Pseudo-socialism is creeping back into the policy-making process ...
10. Management Guru's Speak on IIPM
11. Primary education as a mission under the banner of ‘Bharti Foundation’
12. ...yeh Hindustan hamaraa...
13. Hyundai & Maruti, set on a pricey path!
14. THE GREAT INDIAN DREAM
15. IIPM is Here

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