“The Truth, Not Just Promises.”

Incidentally, at that time, Colgate toothpaste ruled the market with a massive 59% market share. Expectedly, Colgate took HLL (which owns Pepsodent) to court, and HLL had to withdraw its ads. On the personal care front, HLL stirred another hornet’s nest Com when it came out with an advertisement that read, “The Truth, Not Just Promises.” The ad went on to explain how ‘Fair & Lovely’ was much more effective than ‘No Marks’. Ozone Ayurvedics, the owners of ‘No Marks’, did not take this lightly.

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Source:- IIPM Editorial

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‘World Investment Prospects to 2010’

According to the findings of ‘World Investment Prospects to 2010’, FDI into India will grow but will remain very low in relation to the size and potential of its economy. The reason is quite obvious: although manufacturing is open to foreign investment and there has recently been substantial liberalisation of the FDI regime in some sectors such as telecommunications, factors like inflexible labour laws and poor infrastructure are acting as a major barrier to investment.

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Source:- IIPM Editorial

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