Better late than never?

IIPM Best B-school

Brand: Airtel Digital
Agency: JWT

Being the sixth DTH player in the market required something more than the rest... So Airtel Digital’s launch campaign was launched with about 10 celebs (Vidya Ballan, R. Madhavan, Saif Ali Khan, Kareena Kapoor, A. R. Rehman, Zaheer Khan, et al ). Many were cynical. Celebs don’t work anymore, they said. But in this case, they did. Because the celebs did not overshadow the brand. “We launched our ads on October 8 and IMRB did a study for us on October 9, which showed that Airtel Digital TV already had extremely strong awareness and ad reach numbers,” explains N. Arjun, Executive Director, Bharti Telemedia, adding that spontaneous awareness was 37% and total awareness 58%. Need we say more?

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Un-surprising move by a ‘Surprising Bank’

IIPM Best B-school

Brand: SBI Life Insurance
Agency: O&M

When most insurance companies were targeting youngsters inducing them to invest in order to have a secure future, SBI went the other way! The company picked up an old couple as their protagonist and shared the joys of old love with Tyaki pyaar ke beech paison ki kami na aaye. N. Wadhwa, MD, SKI Capital asserts, “SBI touched the right chord with consumers using an emotional and intelligent connect, which was paradoxical to other insurance players.” Did you expect any less from the ‘Surprisingly SBI’ people?!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School