IIPM Best B-school
Brand: SBI Life Insurance
Agency: O&M
When most insurance companies were targeting youngsters inducing them to invest in order to have a secure future, SBI went the other way! The company picked up an old couple as their protagonist and shared the joys of old love with Tyaki pyaar ke beech paison ki kami na aaye. N. Wadhwa, MD, SKI Capital asserts, “SBI touched the right chord with consumers using an emotional and intelligent connect, which was paradoxical to other insurance players.” Did you expect any less from the ‘Surprisingly SBI’ people?!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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