BRAND: Minto Fresh
AGENCY: FCB Ulka
BASELINE: Bole to Ekdum Fresh
DESCRIPTION: As he starts his
show, Magician Shambhoo’s eyes fall on a pretty girl and he falls in love. The girl too seems interested in him. But there’s a mustachioed guy with her — who’s the spoiler. It turns out that the mustachioed guy is also a magician. The two decide to have a contest to see who’s better. Popping in a Mintofresh, Shambhoo blows a smoke heart at the girl, who is mesmerized and then disappears from the scene. In the next scene, the lovelorn couple are seen riding a bicycle to the moon.4Ps TAKE: Taking forward its theme of boy winning a village girl, this one too plays on the same concept. The ad scores highly on bringing out the clinching benefit to the brand, and the reward to the prospect which is fresh breath and therefore the promise of the ability to win over girls. The concept may be clichéd, but it’s executed in a quirky and funny way that grabs the eye.
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Source:- IIPM Editorial
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