IIPM fights meltdown, places 2300 students By Education Mail Bureau
After 45 days of heavy cricketing dose from IPL Season 2, marketers, advertisers, and of course, fans are all getting ready for the second season of T20 World Cup. “The event in 2007 proved to be one of the most exciting cricket events of all time, sparking huge interest in the format across the globe,” avers Clement Motale, Director, Sponsorships of the South Africa based Standard Bank and sponsor of the event. Even ESPN-STAR Sports’s (global broadcast and production partner of ICC events) decision to broadcast the event in as many as 216 countries across the globe (from 105 last year) has made marketers go gung ho about the event. ESPN said that it has booked its ad inventories at 80-100% higher rates than the first T20 world cup in 2007. Now that’s what you call a super six!
Pallavi Srivastava
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Source : IIPM Editorial, 2009
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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