It’s no more just long speeches that political candidates are using. They are doing much more to reach closer to the young generation. They now do phone polling, phone surveying and SMS text messaging to market their parties and themselves – things that the younger crowd finds cool and trendy.
Just as a brand needs to communicate the product benefits, the political candidate should be able to communicate something that the voters can understand and identify. He needs to work on a good sales pitch to increase his chances of winning. He needs to know what his target audience wants, and then he should sell that.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
Just as a brand needs to communicate the product benefits, the political candidate should be able to communicate something that the voters can understand and identify. He needs to work on a good sales pitch to increase his chances of winning. He needs to know what his target audience wants, and then he should sell that.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
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