Its technology and quality, rather than low-priced alternatives that’s working in India

With increased purchasing power, its technology and quality, rather than low-priced alternatives that’s working in India; a fact confirmed by the biggest JD Power Survey 2006, which showed that the most successful models – Maruti, Toyota, Honda – are ranked top in quality in India; while Tata Motors’ brands got the last position all over India in terms of quality, perhaps a direct fallout of their eccentrically fanatical rush towards giving a low-priced Rs.1 lakh car to unsuspecting Indians, or perhaps a fallout of their classic plant takeover of the biggest failure in recent corporate history, Daewoo! Whatever the reason, quality sells, respecting the consumer sells, providing him the best sells... Mohit Nagpaul will come back after ten more years. Let’s not let him go back...

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative