R. Seshadri, MD, Anugrah Madison
One of the first to tie up with a rural marketing firm, Madison is hopeful that the market’s growing fascination with rural India will reap rich rewards.
4Ps: What is Anugrah’s contribution to Madison’s bottomline?
RS: I can’t share figures, but Anugrah is among the smaller units of Madison. As in any other businesses, our margins are under increasing pressure.
4Ps: What sectors does your client portfolio encompass?
RS: Anugrah’s client roster consists of a mix of agri-input, manufacturing, telecom and other service providers. Over the years, we have worked on several campaigns aimed at effectively tapping the potential of semi-urban and rural consumers.
4Ps: Looking back, how has the decade old tie-up with Madison added to Anugrah’s capacities?
RS: Our tie up with Madison in 1998 has been a turning point in our history. Till then, we were primarily seen as a small Chennai-based agency. Our new avataar as Anugrah Madison opened doors from Madison’s large roster of clients from across India.
4Ps: Future potential?
RS: FMCG sector was left unscathed during slowdown due to increasing business from rural India. Sectors like auto, BFSI & telecom are now focusing more on rural.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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One of the first to tie up with a rural marketing firm, Madison is hopeful that the market’s growing fascination with rural India will reap rich rewards.
4Ps: What is Anugrah’s contribution to Madison’s bottomline?
RS: I can’t share figures, but Anugrah is among the smaller units of Madison. As in any other businesses, our margins are under increasing pressure.
4Ps: What sectors does your client portfolio encompass?
RS: Anugrah’s client roster consists of a mix of agri-input, manufacturing, telecom and other service providers. Over the years, we have worked on several campaigns aimed at effectively tapping the potential of semi-urban and rural consumers.
4Ps: Looking back, how has the decade old tie-up with Madison added to Anugrah’s capacities?
RS: Our tie up with Madison in 1998 has been a turning point in our history. Till then, we were primarily seen as a small Chennai-based agency. Our new avataar as Anugrah Madison opened doors from Madison’s large roster of clients from across India.
4Ps: Future potential?
RS: FMCG sector was left unscathed during slowdown due to increasing business from rural India. Sectors like auto, BFSI & telecom are now focusing more on rural.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2010.
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!For Exclusive Footage by Sunday Indian Click Here
Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed
Prof Arindam Chaudhuri of IIPM on MF HUSAIN
IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Detail of all IIPM branches
IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year
