Race to sign Priyanka!

Director Abbas Mastan is trying to rope 27-year-old Priyanka Chopra in a sequel of the hit action flick Race that was released in 2008. While Kareena Kapoor and Saif Ali Khan have already been signed for the movie, it is Priyanka’s sex appeal that’s drawing Mastan to get her on-board as soon as possible. Intended to be slicker than the 2008 film, with Piggy Chops it will definitely be sexier!

Read more.....

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri 
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles. 

Prof. Rajita Chaudhuri's Website
domain-b.com : IIPM ranked ahead of IIMs
Arindam Chaudhuri's Portfolio - he is at his candid best by Society Magazine 
IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society.... 
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
IIPM B-School Detail

Stratagem-NATIONAL : TATA NANO - BACK IN DEMAND

Direct connect between Advertising and Sales in The Indian Market. But Perhaps, this is also a Great time to Re-‘Reposition’ The Car. B&E does a Case Summary 

The company has also extended Nano’s availability from the 617 odd regular sales outlets (of the 248 odd dealerships) by setting up Special Nano Access Points (as of now about 210 across the country) where customers can experience, test-drive or even test-ride (if the consumer do not know driving) the car. Besides, the product is also being made available through nearly 151 Tata Authorised Service Centres, which help give consumers an enhanced touch-and-feel experience of the product. Currently, the company is exploring opportunities to appoint full-fledged dealerships only for the Tata Nano, in small towns. And to make up for its earlier marketing snafus, the company is now going beyond traditional selling strategies. Brilliantly, it has homed in on discounted retail formats like Big Bazaar for selling the Nano. “The response to the Nano has been overwhelming as both the prospective Nano buyers and Big Bazaar consumers share a lot of commonalities,” says Future Group’s Customer Strategy president Sandip Tarkas. Tata Motors now has plans to bring the Nano to Trent’s Westside retail chains (owned by Tatas).

Finally, Carl’s doing the Indians the way they should have been done at the start – offering discounts and promotional schemes. The company is offering a 4-year / 60,000 km manufacturer’s warranty, at no extra cost. In addition, new customers are also being offered optional comprehensive maintenance contract just at Rs.99 per month. There’s also an offer of full replacement of all Nano spare parts for an installment of Rs.4000 for a year. The company offers appropriate financing options that are a great help to customers wanting to graduate from two-wheelers to cars. Easy financing can be a great inducement to buying the Nano, whichever segment one is looking into.

Experts like Kevin Freiberg, co-author of Nanovation, a book that uses the Nano as an analogy to “teach the world to think big”, believe that the way forward for Nano is to help villagers in rural India and those at the bottom of the pyramid to get financing and make the process of buying their first car less intimidating. On its part, the company has set up financing arrangements with 29 banks and non-banking finance companies, with almost 90% assistance at “easy rates.” Additionally, Tata Motors Finance, a subsidiary of Tata Motors that helps finance their vehicles, helps process the loan of those applicants who might have unclear documentation (a rampant problem with customers in that segment) and that too in just 48 hours.

With its changed marketing strategy, Nano seems to have struck the right chord. The impact on sales is clearly visible over the past few months. In December 2010, Nano sales were over 5,700 and rose to 6,700 in January 2011. In February, the company sold a total of 8,262 Nanos, and the numbers for March stood at 8,707 units, which is very near to its all-time peak of 9,000 units sold in July last year. Tata is aiming to ramp up sales well into 2011, too, and hopes to boost production from March this year. Clearly, improved marketing strategy, brand positioning and advertising and improved supply chain management are now having a gainful impact on Nano’s sales and performance. Buoyed by its recent uptick in sales, the company aims to sell around 15,000 units in the coming months. This means an ambitious target of 1.8 lakh units in a year.

But that can be achieved if, and only if, CEO Carl does the final change that we believe needs to be undertaken now. The leitmotif of Nano’s campaign still personifies the rural/low-end/non-rich consumer. Once this positioning is changed into “Your first, second car,” there’s no telling how exponentially Tata Nano’s sales could zoom. And yes Carl, keep advertising – Indians forget, and too fast.

Read more......

Source : IIPM Editorial, 2012.

An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age WomanIIPM's Management Consulting Arm-Planman Consulting
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management

The Rural Touch

Exclusive In chat with Society Magazine - Prof. Arindam Chaudhuri

R. Seshadri,

MD, Anugrah Madison


One of the first to tie up with a rural marketing firm, Madison is hopeful that the market’s growing fascination with rural India will reap rich rewards.

4Ps: What is Anugrah’s contribution to Madison’s bottomline?
RS: I can’t share figures, but Anugrah is among the smaller units of Madison. As in any other businesses, our margins are under increasing pressure.

4Ps: What sectors does your client portfolio encompass?
RS: Anugrah’s client roster consists of a mix of agri-input, manufacturing, telecom and other service providers. Over the years, we have worked on several campaigns aimed at effectively tapping the potential of semi-urban and rural consumers.

4Ps: Looking back, how has the decade old tie-up with Madison added to Anugrah’s capacities?
RS: Our tie up with Madison in 1998 has been a turning point in our history. Till then, we were primarily seen as a small Chennai-based agency. Our new avataar as Anugrah Madison opened doors from Madison’s large roster of clients from across India.

4Ps: Future potential?
RS: FMCG sector was left unscathed during slowdown due to increasing business from rural India. Sectors like auto, BFSI & telecom are now focusing more on rural.

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2010.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

The Sunday Indian:- B-SCHOOL RANKING SCAMSTERS EXPOSED!
For Exclusive Footage by Sunday Indian Click Here

Outlook Magazine's B School Ranking Scam Exposed
Don't trust the Indian Media!
IIPM exposes Career 360 and Mahesh Peri scam
IIPM - We will change your outlook : Career 360 and Mahesh Peri scam is exposed

Prof Arindam Chaudhuri of IIPM on MF HUSAIN‎
IIPM Related Links
Follow Arindam Chaudhuri on Twitter
IIPM B School on Twitter
Detail of all IIPM branches

IIPM 3-year full-time Integrated (MBA BBA) Programme
IIPM 2-year full time Programme (leading to the award of the MBA degree from IMI)
B-schools expect higher rate of campus placements this year

Re-invent or perish!

IIPM 4Ps Quiz

As the new financial year for most corporates begins, it indeed becomes necessary for all to bestow a big chunk of attention on an oblique concept called ‘Re-invent’

Financial Tsunami is a reality! But only few companies are admitting it as yet. The fact, however, remains that what started with the epochal fall of the Lehman Brothers has had the domino effect in all our lives. One blue chip pushed a chip and that pushed another till the ultimate impact was made, which is being felt today in our homes.

So, as the new financial year for most corporates begins, it indeed becomes necessary for all to focus on an oblique concept called ‘Re-invent’. I call it oblique because in good times one never visits it. Only tough times get us going on this count. Re-invent.

Re-invent what?

Re-invent everything really. Re-invent strategy. The need to continue in the line of business we are in. The need to market differently. The need to reach out to consumer segments we have not touched thus far at all. The need for marketing to get less egalitarian. The need to get more inclusive. The need to re-invent pricing. Re-invent value. Re-invent promotions. In short, re-invent everything.

Why? Because anything already invented does not contribute as much as something that is just about waiting to be found. The times of slowdown are the best times for organisations really. This is the time when the better ways of doing business get found. The current economic slowdown, the current state of economic stagflation, and hopefully not a state of deflation altogether, is a great time to re-invent. There are many ways to re-look at the way we do business. But just a few for now.

The Product: Square Watermelons?

Few years back Japan faced a problem. Watermelons were getting to be as boring as they come. Also, in a country where transportation rates were sky-rocketing, transporting round watermelons in trucks was an expensive proposition. A standard 9-tonner truck would carry only six tonnes of watermelons. The rest was just all air.

So, Japanese scientists in tandem with Japanese horticulturists re-invented watermelon – Square watermelons, grown organically. Now a 9-tonner lorry could carry 9-tonnes of watermelons. What’s more? Super-market customers were very excited to see their dull and insipid round water-melons take a sexy square shape!

Even Purple Ketchup and Yellow Coke are all inventions that are typical products of re-inventions. The month of April is a great one to re-invent! The Promotion: Bar-coded cockroaches

The American consumer is a typical 5th generation marketed-to consumer. Totally tired of marketing. Totally tired of advertising. And totally tired of every consumer promotion which is there.

But Milwaukee, 23rd largest city (by population) in the US, saw an exciting re-invention of consumer promotion. A company that manufactured an insect repellant and insect-killer in spray form was in a marketing problem. Sales were down. The times were tough. But, the promotion the company thought of was an exciting one. Five healthy American cockroaches were caught and stunned. Their bellies were bar-coded. When these healthy American cockroaches regained their consciousness, they were let loose into the drainage system of Milwaukee.

The next morning people of Milwaukee saw an ad in the paper announcing a $50,000 reward for anyone who could bring in one of the bar-coded cockroaches, dead or alive. The next day saw a run on the shops. Everyone wanted an insect killer spray. Stocks of every company selling one was liquidated off the shelves.

Milwaukee saw a kind of the Great American Gold Rush. Kids went about with canisters to kill. Office-goers carried a spray in their jackets and went hunting for $50,000 in their office loos. A killer promotion!

Thus, the month of April is a great one to re-invent. Re-invent or stay where you are. The choice is yours!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
2300 IIPM students get jobs
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM - Admission Procedure
IIPM, GURGAON

Even our youngest parliamentarians are old enough to be youthful ''uncles''.

So well! While nearly 40 per cent of voters in India are in the 18-year-old age group, many Indian politicians are doddering old men. Many of the country's topmost positions are held by people aged 60-plus. Of the 31 Cabinet ministers, nine are in their seventies, 15 in their late sixties and three in their eighties. Only four ministers are in their forties and fifties. They do have wide experience. But what good is that when it cannot be made use of?


This is not to say that politicians need to have a retirement age; just that they should be able to function while they are in saddle. According to one survey, the average age of Lok Sabha is 53.

Barack Obama is America's President elect, and he is just 47. He is right now busy picking his team. And the man he has chosen to run the US treasury, Timothy Geithner, is his own age and heads the Federal Reserve Bank of New York. But to tackle the worst economic crisis in 80 years, Obama has recalled Paul Volcker (81), who, a full generation ago, had tackled the mid-80s' economic crisis in the US.

And the media has welcomed the choice, with SunTribune.com commenting: "Nobody knew whether his strategy would work. It certainly caused widespread pain. But by 1986, double-digit inflation was gone… Now Volcker is back… and if the president-elect follows his advice, there could be pain again and no doubt many protests but also the possibility of long-term benefits."

Indians have voted for the same thing: young dynamic leaders at the forefront, mature advisers to back them with wise counsel and the patience that comes only with age. As the TSI-ICMR survey shows, while 87 per cent believe experience plays a vital role in making a successful politician, 82 per cent still think that younger leaders would run the country a whole lot more efficiently. (See box). ....Continue

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

“BJP played politics with martyrs’ blood and lost”

Perhaps the most stunning verdict in the five-state polls – described as the ‘semis’ to the General Elections – was Sheila Dikshit’s Congress return to power a third time. She explained the whys and hows to TSI's Anil Pandey

Congress has created history by coming to power thrice in succession. Who do you credit this with?
The love and affection of the people and the skilful leadership of Sonia Gandhi is what has together made this possible.

Given the problems you had is this Sheila Dikshit’s victory or Congress'?
This is Congress’ victory. I am grateful to the people of Delhi and the party workers for this. I thank them for this win.

Did you ever sense you'd win?
I had full confidence over the achievements of my government. The massive scale of development spread over the past 10 years are evident to people. Which is why I knew always that we would win.

What are the major factors behind this win?
Citizens of Delhi want development. They are happy with our work. We have pushed developmental projects even in areas under opposition MLAs. We are moving heaven and earth to make Delhi into an international city. And the people have voted us to power a third time primarily to keep up the pace of development.

So would you say that people ignored BJP’s campaign against terror and price rise just because of development?
The BJP is playing politics with terrorism, and the people of Delhi know this. But Congress had gone to the people with development as the agenda, and they voted us back to power. The results are clear.

What are your new ministry's priorities after this victory?
To pace up the developmental works, and get ready for the Commonwealth Games. The prestige of the nation depends on how well we pull of the Games. Besides, we are still on the move to make Delhi the international city it deserves to be. And there are miles to go yet.

People talked about infighting in the Congress, about how your chances were going to get stymied.
That is what the BJP said, but we never had the kind of dissidence they did. Infighting in BJP almost led to sabotage during the BJP campaign. That never happened to the Congress. I had the support of my entire team and workers.....Continue

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

PRP-trs or tdp-trs-left?

A grand anti-Congress alliance is taking shape in Andhra Pradesh, with both Communist Party of India and Communist Party (Marxist) joining hands with the Telugu Desam Party (TDP) and the combine has now invited Telangana Rashtra Samithi (TRS) to join them to dethrone the Congress. The communists have been spearheading the Telangana struggle even in British times and have a major base there. TDP has proved its prowess in Telangana by winning one-third of the seats during the by-elections, conducted due to mass-resignations of TRS legislators. The TDP-Left combine is surely going to influence the Telangana voters. Film star Chiranjeevi-led Praja Rajyam Party (PRP) has announced its willingness to have a pre-poll alliance with any opposition party.....Continue

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Reluctant negotiator

Days after the stunning cycle of events, it became clear that India’s response to the deadliest ever strike on its soil by suspected Pakistan-backed terrorists in Mumbai, has been caught in a time warp. Apart from summoning the Pakistani High Commissioner, Shahid Malik, and putting up an old list of its most wanted, including the likes of Dawood Ibrahim and Azhar Mahmood, India’s reaction has been weak kneed. A mild-mannered Manmohan Singh has refrained from directly naming Pakistan but investigators probing the multi-layered case say they have come up with concrete connections with the neighbouring country, including phone numbers, addresses, telephonic intercepts, products with labels, all pointing to a 'Made in Pakistan' tag.

The prevailing view in New Delhi is that the attack could not have emanated on President Asif Zardari's orders but the ISI and the Army which are out of his control.

Most important for India is the account of captured terrorist Mohammed Amir Qasab, who after indulging in an orgy of killing, was arrested on the night of November 26. The demarche served to the Pakistani envoy was not different from what Pakistani diplomats in Delhi are used to receiving: the charge of their country’s complicity in the numerous bomb blasts, which have claimed thousands of lives in India, demand that top terrorists and criminals stationed on Pakistani soil be returned, and terror camps like that of the Lashkar-e-Taiyaba (LeT) be closed forthwith....Continue

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Shankaracharyas for Sale

What does one have to be -- and do -- to become a shankaracharya? One must be a Hindu of course -- but what else? Well nothing. One does not need to attend a seminary, or start out early in the pursuit of godhood. One can train to become a doctor, an engineer -- anything… And then, provided there is the money to buy the passage to sainthood – anyone can take the route that Gauri Shankar Shukla of Allahabad took in 1990. That was the year when Shukla quit his job as an army wireless operator -- the transforming year for this family man who had sired five children. But the saffron gods had bigger plans for him, and within five years he was made head of the Ani Akhada and given the title of Mahamandleshwar Madhavanand. Another five years, and he was a “shankaracharya”!

“I have been declared shankaracharya of Prayag Peeth by the great Kashi Shankaracharya himself, and duly approved by the Prayag Vidvat Parishad (committee of Prayag intellectuals),” he told TSI.

Shukla is not alone in this. This was the very route that Sudhakar Dwivedi, a non-commissioned officer of the Indian Air Force, took to become “shankaracharya” of the Sharada Sarvadnya Peeth in Pakistan Occupied Kashmir. In his case the “approval” came from the Varanaseya Vidvat Parishad (committee of Varanasi intellectuals). Dwivedi was nabbed on the basis of his mobile phone records. He had borrowed the phone from Pandey, his neighbour in Kanpur. That was also how the surname came to be attached to his own.....Continue

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

The idea seems to be to cut out cost accountants totally

The provision of statutory cost audit by Cost & Management Accountants (CMAs) in the present Companies Act, now covering 44 industries, provides an independent review of costs and cost management efficacies of corporates.

This issue was discussed during a meeting of the general members of Eastern India Regional Council (EIRC) on November 1 at Kolkata where a strongly worded resolution was adopted in support of retaining the exclusive right of CMAs to do cost audit. Interestingly, soon after this resolution was highlighted by the media, Kunal Banerjee, ICWAI president who is also an ICAI member (a former practicing CA), slapped show case notices on EIRC vice president and treasurer asking why disciplinary action should not be taken against them for airing their views – which he found to be in “bad taste” and which had “damaged the cause of the Institute to a great extent” – to the media. This show cause notice has come as a surprise to many members who wonder if the ‘cause of the institution’ could be helped by abolishing CMAs’ right to do cost audit, and if the ICWAI president was more inclined to serve the interests of chartered accountants, even if it is at the cost of CMAs. In the ICWAI Council, four out of five government nominees are chartered accountants.....Continue

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Independence and development are integral to prosperity

To overcome all these, Kosovo needs to focus equally on both internal favorable policy initiatives as well as good relations with other European and non-European countries. Yet, Kosovo seems to have lost its way down the road. One wonders for how long Kosovo can depend on external aid for its survival. One is then forced to wonder if Kosovo was better under Serbian rule. Likewise there are provinces in China, India, France and Spain, which have been waging armed struggle for 'independence'. Today, Chinese provinces like Zingjiang, Mongolia and Tibet are witnessing robust economic development and prosperity. Would they have witnessed the same as independent states? In India too, while states like J&K and some in northeast have been clamoring for politicla freedom, will they survive at all as independents? Likewise South Asia would have been a far more prosperous entity had India, Pakistan and Bangladesh been part of a unified nation. Today, inspite of shortage of skilled labour in Indian IT indiustry, Bangladeshis and Pakistanis are denied visa to work here. It would have been a different situation in case of a South Asian Union like EU. Though development cannot be an alternative to freedom but a little tactical and cooperative move for common development can be fruitful instead of resentment and anger.....Continue

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures

GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Bittu Sahgal recounts some of his most memorable moments in the Indian wilderness.

I marvelled at the method in nature's apparent madness where predator ate predator in the process of playing out a deadly game of hide and seek. Dimbhum is not a sanctuary or national park, yet it throbbed with life. At night, the watchman confirmed, a sloth bear had visited the forest department campus. And sambar deer tracks confirmed they had walked through the flower beds. I saw no elephants, but knew they were around from their droppings in the nearby bamboo forest. There is more wildlife and more nature to be experienced in the raw in India than almost any other country in the world.

I have been lucky to see the tiger in many parts of India but one of my most memorable sightings have been in Tadoba and the Sundarbans. It was night time in Tadoba. I love Tadoba. It has a raw beauty all its own and there is something electric about a dark forest. It’s not just the sounds or the smells that seem purer somehow, but rather the anticipation. “What lurks beyond? Which incredible animals have come out to do the night shift?....Continue

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

It seems fairly certain that jihadi elements, rather than internal ultras are behind blasts

The name of the United Liberation Front of Asom (ULFA) too has risen in various quarters in connection with the recent blasts in Assam. While ULFA has mastered the science of serial bombings, along with that of handling RDX, ammonium nitrate and programmable timed devices, all of which were used in the Assam blasts, one must take into account the fact that the ULFA has never detonated bombs beyond 10 kgs; according to forensic experts, the bombs used in the latest blasts used anything between 30 kg and 40 kg of explosives. Also to be mentioned is the fact that even if the ULFA were to be responsible for the recent blasts, there would be reason to ask if their actions had the sanction of the outfit’s high command, especially when its commander in chief, Paresh Barua, has denied involvement in the blasts. In the years before the Bhutan operations in 2003 the ULFA, in its secessionist form, is known to have largely targeted government installations, political workers and security personnel. That, however, changed after the Bhutan operations, following which the ULFA did take to bombings. Even then, though, the outfit chose as its targets Hindi-speaking people and commercial areas. There isn’t as yet enough evidence to blame the blasts conclusively on the ULFA, till further and more concrete evidence is unearthed in this direction.

The lack of evidence at this juncture against the ULFA would give credence to the belief that jihadi elements are involved in these blasts. Given the assistance in terms of cars, SIM cards and site selection, it is clear that the blasts this time were carried out with local support. Again, while one does not hear SIMI being mentioned, and while the outfit is not very strong in Assam yet, HUJI and SIMI are now blood brothers. Besides this, the seven armed youths killed on the Indo-Bangladesh border recently by the army which said they were HUJI members who could not be identified on Indian soil, showing that they were not locals. Finally, HUJI or not, there is enough scope to believe that they were part of a terror outfit based in Bangladesh.

The bombing plan that was put in action this time is ominous; it would be wrong to believe that one has seen the end of such blasts. Not apprehending the real culprit based on real evidence would only leave open the door to more such attacks that could perhaps be even deadlier. One must remember that a man called Kari Salim had been apprehended in the year 1999, before his terror group in Assam could be activated.

His interrogation led to the recovery of huge amounts of RDX on the Indo-Bangladesh border in North Bengal by a joint team of the Assam and West Bengal Police. This only indicates that there exists in the northalleast of India a conspiracy by the ISI. ...Continue

Harekrishna Deka
ex-DGP, Assam & Sr Journalist

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Strike Force India

IIPM Publication
It is the kind of cricket wisdom that perhaps predates W G Grace. For long ‘Bowlers win test matches and batsmen save Tests’ has been an adage whose truth has been held to be self evident. Every team that has had a great run in the Test arena always threw up images of a fearsome bowling attack than a set of destructive batsmen. Sure, the West Indies had a Viv Richards but it was the pace quartet that was feared more. Australia’s true turnaround in the modern era started with the emergence of Glenn McGrath in the West Indies tour of 1994 and Shane Warne in England. Pakistan’s flashes of brilliance have always radiated from the winding run up of a Waqar Younis or a Wasim Akram. And the way the tide is currently turning (Ishant Sharma just bagged a man of the series award in a home series – a feat achieved last by an Indian fast bowler when Kapil Dev won it against the West Indies way back in 1983), it would not be far fetched to crown India’s bowling line up as best in the world.

Before you restrain me for going over the edge with an over hyped statement, let me present my defence. It would be hard to explain their recent run against the World’s no.1 test team, Australia, otherwise. Over 2008, India has a record of 3-1 against the Aussies over 7 tests, and if you exclude the controversial Sydney test, it is 3-0 over 6. That remarkable streak has been crafted particularly courtesy of some phenomenal bowling, be it Ishant Sharma’s burst against Ponting, Zaheer Khan’s potent mix of aggression, accuracy and reverse swing, Amit Mishra’s good old fashion leg spin or Harbhajan Singh’s uncanny ability to strike when it matters. Javagal Srinath, arguably one of India’s all time great cricketers and one of its best fast bowlers wholeheartedly agrees. “I think the way they (the Indian bowlers) have turned out playing the series against Australia, that itself is evidence enough to say that it is the best bowling attack in the world at the moment,” he told TSI.

So, does this attack have what it takes to be the best in the world? Just look around and you find that post McGrath and Warne, Australia have only one spearhead, Brett Lee, and Johnson and Clark have been stock bowlers at best. Even Krejza’s debut success is a matter of statistics rather than truly great bowling. South Africa doesn’t quite have the replacement for an Allan Donald or even a Shaun Pollock as yet and Sri Lanka seem too reliant on Muralitharan and Mendis....Continue

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Heavenly Body! Xpose

Titian’s Venus and Homer’s Helen, metaphors each, for a bewitching beauty that could enchant gods and saints into sinful seductions. But even they would wither and burn in shame and envy if they were to but share daylight with the exquisite grace of the diva divine – Monica ‘ummm’ Belluci. Nature kissed her on the mouth and left the world green and gasping. As she blossomed, everything male in sight – either in thought or deed – just dropped and fell, if only to kiss the ground she walks upon! She’s spun a spell on the men and all that women can do is get intensely infuriated! No mortal could possibly possess such perfection, and even if they are born with such flawless features, time must take its toll, right? Wrong! At 42, the lady who says, “I believe that time destroys everything” looks not a day older than Aphrodite, as she bathed under the fountain of eternal youth. And she doesn’t diet and exercise to look her gorgeous self either, “I eat everything. I’m not fixated with getting skinny, I respect the natural” says Monica. She’s got the brains to compliment her lissome legs too; after all she was studying law before her part-time career took over her life!

Monica Bellucci isn’t just another pretty face, for she’s proved over and over that she can woo serious moviegoers as well, starting out with L’Appartement (1996) that won a nomination for the French equivalent of an Oscar. In her co-star of L’Appartement, Vincent Cassel, she discovered her future husband, with whom by the way she doesn’t share an apartment, so as to keep things from getting boring! English speaking audiences got a good look at the lady in Malèna (2000), a movie packed with some steaming hot scenes between Monica and a teenage boy. Monica has no qualms in appearing on-screen in her birthday suit, and has been caught saying, “I have shown my body because I do not object to nudity on-screen. That offends some people, I know, but not me.” More fame pursued her as she moved on to play Persephone in The Matrix Reloaded and The Matrix Revolutions following which she portrayed Mary Magdelene in Mel Gibson’s labour of love, The Passion of the Christ. She’d even tried for the role of the Bond Girl but was rejected, much to the chagrin of Pierce Brosnan who holds that “Monica Bellucci is a ravishing beauty - a gorgeous, gorgeous woman”! Read More..

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-

• ‘This is one of Big B’s best performances’
• IIPM to come up at Rajarhat
• IIPM awards four Bengali novelists
• ZEE BUSINESS BEST B SCHOOL SURVEY
• B-schooled in India, Placed Abroad (Print Version)
• IIPM in Financial times (Print Version)
• IIPM makes business education truly global (Print Version)
• The Indian Institute of Planning and Management (IIPM)
• IIPM Campus
• The Hindu : Education Plus : Honour for IIPM
• IIPM ranked No.1 B-School in India, Management News - By ...
• IIPM Ranked No1 B-School in India
• Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
• IIPM ranked No. 1 B-school in India- Zee Business Survey ...
• IIPM ranked No1 B-School in India :: Education, Careers ...
• The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
• Deccan Herald - IIPM ranked as top B-School in India
• India eNews - IIPM Ranked No1 B-School in India
• IIPM Delhi - Indian Institute of Planning and Management New Delhi ...

The more we are, the harder we...

Did you say ‘fall’? India’s population grows, and JSK is the new tactic

Art Hoppe had once rightly said, “We all worry about the population explosion, but we don’t worry about it at the right time.” With the population of India hovering at around 1.3 billion, this sure is a time to deter the exponential growth of the Indian inhabitants. Well, isn’t that something people knew already? But what people do not seem to know is that India has managed to attain this burgeoning population figure despite the incorporation of various Population Stabilisation Programmes. In fact, India was very much a signatory to the Improved Pyramid Construction Design programme, by the virtue of which various family planning programmes were implemented, and consequently imploded and destroyed.

One forgets that India was supposed to be a nation of 1.26 billion by 2015; a figure we’ve crossed already. And now, there’s a new initiative round the block, the Jansankhya Sthirata Kosh (JSK). This programme, which is an outcome of Government and civil society put together, seeks to achieve its goals through different social sectors. Interestingly, JSK has already undertaken many initiatives, like the National Rural Health Mission, Janani Suraksha Yojana, GIS Maps, call centres, virtual resource centres and workshops for adolescents and youth....Continue

Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-

• ‘This is one of Big B’s best performances’
• IIPM to come up at Rajarhat
• IIPM awards four Bengali novelists
• ZEE BUSINESS BEST B SCHOOL SURVEY
• B-schooled in India, Placed Abroad (Print Version)
• IIPM in Financial times (Print Version)
• IIPM makes business education truly global (Print Version)
• The Indian Institute of Planning and Management (IIPM)
• IIPM Campus
• The Hindu : Education Plus : Honour for IIPM
• IIPM ranked No.1 B-School in India, Management News - By ...
• IIPM Ranked No1 B-School in India
• Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
• IIPM ranked No. 1 B-school in India- Zee Business Survey ...
• IIPM ranked No1 B-School in India :: Education, Careers ...
• The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
• Deccan Herald - IIPM ranked as top B-School in India
• India eNews - IIPM Ranked No1 B-School in India
• IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
• domain-b.com : IIPM ranked ahead of IIMs

Full marks for this Marxist

Under Sarkar's able chief ministership Tripura has seen its first dose of foreign funding

Communists have a way of working around their communism occasionally to get capitalist cash into their state: and when they succeed, they become chief ministers, and stay there. For Manik Sarkar, that has meant a third term in a far-flung state where even central funding was a problem; under Sarkar the state has now seen its first funding from abroad.

Just now, as the man gets comfortable in the chief minister’s chair, one that has been his for more than 10 years now, his list of achievements is something to write home about: a steady decline in insurgency, increase in private investment, remarkable improvement in the higher education sector, successful implementation of public-private partnership model... the list, as his supporters like to point out, is long. Given the politician’s prized cake of continuity, Sarkar’s government is viewing natural gas, bamboo and natural rubber as the three main opportunity sectors in the state. To Sarkar, though, it is his government’s success on the insurgency front that is the most important of all. "With the two-and-a-half-decade-old militancy showing signs of abating, countries such as China, Japan, Germany, Thailand & Bangladesh, not to mention Indian investors, have shown interest in Tripura," he told B&E. Sarkar has also been advocating the linking of the East-West corridor through Tripura. “Tripura has 44 km long border with Assam in the plains area, and a 865 km border with Bangladesh. The state can really become the gateway for the North-east to South- east Asia.” ...Continue

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read also :-

• ‘This is one of Big B’s best performances’
• IIPM to come up at Rajarhat
• IIPM awards four Bengali novelists
• ZEE BUSINESS BEST B SCHOOL SURVEY
• B-schooled in India, Placed Abroad (Print Version)
• IIPM in Financial times (Print Version)
• IIPM makes business education truly global (Print Version)
• The Indian Institute of Planning and Management (IIPM)
• IIPM Campus
• The Hindu : Education Plus : Honour for IIPM
• IIPM ranked No.1 B-School in India, Management News - By ...
• IIPM Ranked No1 B-School in India
• Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
• IIPM ranked No. 1 B-school in India- Zee Business Survey ...
• IIPM ranked No1 B-School in India :: Education, Careers ...
• The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
• Deccan Herald - IIPM ranked as top B-School in India
• India eNews - IIPM Ranked No1 B-School in India
• IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
• domain-b.com : IIPM ranked ahead of IIMs

Anand Bhushan (28), Euro RSCG

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Anand Bhushan (28), Euro RSCG. A jobless Chemistry graduate, Anand literally stumbled on to the advertising scene. A close friend suggested that he should try out advertising – a field, which he had absolutely no clue about. He nevertheless went ahead to try his luck. Soon his dormant creativity could be seen with the ‘Bajate Raho’ campaign for Red FM (a truly revolutionary campaign for a radio channel), which brought him instant recognition in the industry. That one campaign was enough to propel his career to great heights. He has also worked for brands like Mortein and Appy Fizz, among others. He feels, “Everybody is creative. Anything you do differently is creativity. In advertising doing things differently is creativity.”

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

Read these article :-
ZEE BUSINESS BEST B SCHOOL SURVEY
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus

For More IIPM Info, Visit below mentioned IIPM articles.
4Ps Power Brand Awards 2007
When IIPM comes to education, never compromise
IIPM, GURGAON
IIPM - Admission Procedure
IIPM is A World of Career
Why Study Abroad When IIPM Gives You 3 global Advantages!