Anand Bhushan (28), Euro RSCG

IIPM Ranked No. 1 B-School In Global Exposre - Zee...

Anand Bhushan (28), Euro RSCG. A jobless Chemistry graduate, Anand literally stumbled on to the advertising scene. A close friend suggested that he should try out advertising – a field, which he had absolutely no clue about. He nevertheless went ahead to try his luck. Soon his dormant creativity could be seen with the ‘Bajate Raho’ campaign for Red FM (a truly revolutionary campaign for a radio channel), which brought him instant recognition in the industry. That one campaign was enough to propel his career to great heights. He has also worked for brands like Mortein and Appy Fizz, among others. He feels, “Everybody is creative. Anything you do differently is creativity. In advertising doing things differently is creativity.”

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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