But if this 
is the case, then how does one explain the advocacy of this initiative by the leading online players, especially considering that they enjoy a vantage position in terms of user base and community? If experts are to be believed, this is a response by the biggies to the heat being generated by the enviable success of Facebook. Zuckerberg’s brainchild had pioneered this idea in 2006 when it allowed developers to use its platform to create applications. It created massive buzz and a huge user base for Facebook which was instrumental in fetching it a valuation of $15 billion.
So what Google is doing with Open Social is something similar i.e. to develop a common application programming interface for social applications across multiple websites. By doing this, they hope to combat Facebook’s growing domination in the social networking space and create a similar impact in terms of user mindshare. With these standard Javascripts, developers would be able to create applications that can access the participating social network’s friends and update feeds.
But like every innovation, this one also comes with a catch. If one were to sum up in the words of Nikhil Pahwa, Editor of ContentSutra, “A user’s behaviour on different sites is different and if there is a means to tap all this information, this will add tremendous value by providing great insight into consumer behavior. However, if this information leaks out, it also has the potential to cause substantial damage to user privacy.” Well, on the whole, it is a move by the Internet giants Google and Yahoo! to counter the growing dominance of Facebook in the social networking arena. But will this move actually pay off? Even the giants can do nothing more but guess.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
is the case, then how does one explain the advocacy of this initiative by the leading online players, especially considering that they enjoy a vantage position in terms of user base and community? If experts are to be believed, this is a response by the biggies to the heat being generated by the enviable success of Facebook. Zuckerberg’s brainchild had pioneered this idea in 2006 when it allowed developers to use its platform to create applications. It created massive buzz and a huge user base for Facebook which was instrumental in fetching it a valuation of $15 billion.So what Google is doing with Open Social is something similar i.e. to develop a common application programming interface for social applications across multiple websites. By doing this, they hope to combat Facebook’s growing domination in the social networking space and create a similar impact in terms of user mindshare. With these standard Javascripts, developers would be able to create applications that can access the participating social network’s friends and update feeds.
But like every innovation, this one also comes with a catch. If one were to sum up in the words of Nikhil Pahwa, Editor of ContentSutra, “A user’s behaviour on different sites is different and if there is a means to tap all this information, this will add tremendous value by providing great insight into consumer behavior. However, if this information leaks out, it also has the potential to cause substantial damage to user privacy.” Well, on the whole, it is a move by the Internet giants Google and Yahoo! to counter the growing dominance of Facebook in the social networking arena. But will this move actually pay off? Even the giants can do nothing more but guess.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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