Monday, September 03, 2012

UTV’s ambitions in the mobile space

Manish Agarwal was hired to drive UTV’s ambitions in the mobile space. He defends some critical factors, including fall in revenues and employee retrenchment

B&E: You have just completed a year in this organisation. How’s the work experience different from Microsoft India?
MA:
This is a start up. Microsoft started in a garage. Thank god, UTV has a plush office and we are not sitting in a garage! Here you have 10 ideas; one may work, 9 may not. You need to have a vibrant evaluation environment and you need to be nimble footed. Agility is the key in this business.

B&E: Talking about ‘agility’, UTV New Media laid off 20 people last year. What led to that decision?
MA:
In a start up, each of us is very clear about our roles. So one year later, we are very well entrenched with the Telecom operators, we have multiple technology partners. In web we have been able to shed the baggage of the past legacy and built an underlying common system, which even a Yahoo and Rediff is struggling to make. So the day we have 5 million or 10 million users across 3-4 verticals, they will all be interconnected and we will thus be able to cross leverage and cross profile people.

B&E: There has been a 34% decline in revenues from UTV New Media vertical. What are you doing to improve the numbers this year?
MA:
This year, we are looking at ending the number at around `30 odd crore from `12 crore that we made last year. But I can say that we already have got those numbers in our pockets and therefore we have revised our internal numbers to that effect. This quarter also looks more or less in control. In this business what matters is not the 30-40% but a 2-3 years business and the bet you are taking, the scale of business you are looking at.

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Source : IIPM Editorial, 2012.

An Initiative of IIPMMalay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

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