The Traffic

“The main reason that makes road safety suffer in India is that instead of one specialised department to tackle the problem, we employ a number of agencies to look into road accidents,” says Nishi Mittal, Scientist, Central Road Research Institute.

In India, the traffic police still lack the authority to register and investigate road accidents. In case of an accident, it is the non-traffic police who are expected to look into it. This obviously does not give any opportunity for specialisation in the concerned field. As a result, reliability and regency of data on national scale is affected. Central agencies depend on state governments for data on road accidents as traffic management is a state subject

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Conventional wisdom teaches us that a fool and his money are soon parted

Based on this example, the first company is better at converting its investment into profit. Godrej Consumer Products Ltd. (GCPL) emerges as the numero uno in the RoA, followed by Nestle India and ICSA (India). Godrej has a three year average ROA of 1.36 (over an average asset base of Rs.680 million), Nestle has an average ROA of 0.79 (over an average asset base of Rs.3.45 billion) and ICSA, which is into power utilities & energy management business, has a ROA of 0.72 (over an average asset base of Rs.78.4 million).

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So why is m-cap of pristine importance and who are the winners?

That is, increase or decrease in share price of a company can be an indicator of the company’s performance; as the same is affected by many external factors like issue of bonus shares, right shares, share splits, share consolidations, and of course the present value of future cash flows to the corporation. The market cap of a company – that is computed by multiplying the market price per share of a company with the total number of shares – should technically remain unaltered in all the aforementioned cases (except due to factual performance changes in the corporation) as the fluctuations in share prices get adjusted automatically due to the proportionate changes in the total number of shares.

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ITC’s net sales for the year 2005-06 were Rs.97.86 billion

ITC’s net sales for the year 2005-06 were Rs.97.86 billion, which is an increase of 29% over last year. Profit after tax (PAT) of the company increased from Rs.21.91 billion in FY05 to Rs.22.35 billion in FY06. ITC’s market capitalisation expanded by a mind boggling 120% in FY06 and reached Rs.732 billion. “Any strategy for inclusive and sustainable growth would necessarily need to encompass rural India,” reasons Y. C. Deveshwar, Chairman, ITC. And the proof of the pudding has been in ITC’s e-choupal model, with which the company has tried to tap the hinterland; a reason due to which this company has become a case study at various leading business schools across the globe. Truly, at one time in the past decade, this company was talked about in the media just for the internal wars brewing within the boardrooms of the company, when its parent British American Tobacco was trying to wrest control away from the typically “Indian” management monopolising decisions.

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Minto Fresh:- Bole to Ekdum Fresh

BRAND: Minto Fresh
AGENCY: FCB Ulka
BASELINE: Bole to Ekdum Fresh

DESCRIPTION: As he starts his show, Magician Shambhoo’s eyes fall on a pretty girl and he falls in love. The girl too seems interested in him. But there’s a mustachioed guy with her — who’s the spoiler. It turns out that the mustachioed guy is also a magician. The two decide to have a contest to see who’s better. Popping in a Mintofresh, Shambhoo blows a smoke heart at the girl, who is mesmerized and then disappears from the scene. In the next scene, the lovelorn couple are seen riding a bicycle to the moon.

4Ps TAKE: Taking forward its theme of boy winning a village girl, this one too plays on the same concept. The ad scores highly on bringing out the clinching benefit to the brand, and the reward to the prospect which is fresh breath and therefore the promise of the ability to win over girls. The concept may be clichéd, but it’s executed in a quirky and funny way that grabs the eye.

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What’s next on the cards?

... to be the best pizza delivery company, taking immense care of our customers. When we completed 10 years in India, we didn’t launch a new logo, instead we gifted our consumers a family ‘meal for 4’ at an economical price, that is 4 regular pizzas just at Rs.45 per pizza.

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Numbering game’s passé; it’s time for the ‘naming’ game, and then some more!

But then, why have strange sounding four-letter names... SLVR instead of Silver, RAZR instead of Razor and ROKR and COCKR in places of God knows what! “Consumers don’t look at these names in an abstract manner and therefore our four letter names are worked out accordingly to convey a message to consumers,” explains Mathias. Seems those guys out there did get the message. Or else why would Moto rave about its resounding success? Or why would other handset-makers latch on to the bandwagon? Why indeed!

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End of an era at Wal-Mart

In 1962, when Sam Walton founded Wal-Mart, he started the ‘layaway service’. This meant that the chain catered to shoppers who were cash-strapped, who didn’t have credit cards: The deal was that the shopper could make a nominal down payment, and then get 60 days’ time to pay the rest of the amount. Wal-Mart Stores recently announced that it is going to scrap this tradition – due to falling demand and rising costs. Starting November 19 this year, the layaway service will be terminated.

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