Tuesday, May 29, 2007

Brand: Federal Bank

Headline: Some of the best things in banking begin at Federal Bank

Baseline : Your perfect banking partner
Agency : Mudra
4Ps Take : Federal Bank is luring customers by boasting about its superior next generation technology: Internet banking, mobile banking, railway online reservation, et al. In an age where technology is ruling the market, and both foreign as well as Indian banks are trying their best to capture maximum market in India, it was only a matter of time that Federal Bank got hi-tech! Other than banking on technology, the brand also builds an ‘emotional connect’ with Indian consumers by placing their benefits above the rest. The simple visual of a satisfied, smiling young lady just says it all while the body copy communicates how ‘customer is king’ at Federal Bank. Can the reward to the prospect get better than this–emotional benefits at the click of a savvy, new-age button? Eye-catching for sure!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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