The transatlantic dog fight!

The appeal of the great American dream may be on the wane across the globe, but what simply refuses to diminish is the US predominance in the realms of military as well as trade. Whether it is attacking Iraq without a proper United Nations mandate or brazenly threatening the WTO & the European Union (EU) over the subsidies issue – the US has no qualms in asserting its military and economic dominance. Displaying true capitalist instinct, the US recently launched the much awaited ‘weapon’ called ‘Boeing 787 Dreamliner’ in reply to Europe’s Airbus. Much to the chagrin of the EU, the US is using all the leverages placed at its disposal to woo the world to buy this machine. Without even having left a runway, the 787 has already received 677 orders from 47 different companies (analysts project that Boeing may sell as many as 1,000 aircraft s over the coming year). Such humongous sale figures certainly don’t augur well for EU, which is struggling hard to sell its distinct brand of politics & products.


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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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The Hollywood factor

The Hollywood factor, though, may remain a constraint for Indian multiplexes, which, in fact, still largely go for the traditional, non-digital format. The second constraint is quality. DCI proponents say that DCI quality is better due to 2K projection technology. UFO, which works on 1.3K projection technology, impassionately opposes this point of view, quoting research that states how the human eye can barely distinguish quality beyond 1K. Besides, Kanwar also points out that their technology based on MPEG-4 with predictive frame technology, is better than the JPEG-based DCI technology. And to top it all, the commercial aspect goes heavily in favour of UFO, since DCI costs theatre owners anywhere in the league of Rs.6-8 million to install. Definitely DCI would be quite a non-starter in India, where multiplexes are already finding it hard to sustain. So while UFO has a surplus of demand from Class B & C centers, it should also aggressively tap cinema halls in metros.

And the best expansion strategy would perhaps be to get the backing of Indian production houses, as well as similar markets like China where Hollywood sharks are harmless. If they gang up & enforce UFO’s technology as a default standard, UFO could actually be in a position to reap the full benefits of this technology. After all, to totally vanquish the enemy, it makes sense to play their game, & much better than they do.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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While India Inc. is busy going global, India’s indigenous space programme has not been too far behind

However, with the Agile development, India has joined the select club of nations (China, Russia, USA & France) capable of using space technologies for commercial purposes. “Although the primary aim of India’s space mission is to improve the lot of our teeming millions, we certainly intend to be recognised as a serious commercial player. The aim is to acquire 20% of the satellite launch market, with plans to carry out two or three missions a year,” says Shridhar Murthy, Executive Director, Antrix Corp. while talking to B&E.

Technologically though, the Indian PSLV as well the GSLV (geosynchronous) varieties have limited capabilities in terms of launching more sophisticated communications satellites. With Russian launch facilities being one of the cheapest in the market, the competition is intense. Added to this are strict restrictions imposed by US unilateral space policy, which does not easily permit US satellites as well as satellites built with US components from being launched from anywhere else except from NATO land.

With such imponderables in place, the first thing which India needs to do is to develop cutting edge technology. Developing advanced technologies, such as GSLV Mark III, will take a little while more. So while India has entered the commercial space, there remains a huge distance to cover before ISRO can be a force to reckon within the satellite launch market.

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Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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Brand: Federal Bank

Headline: Some of the best things in banking begin at Federal Bank

Baseline : Your perfect banking partner
Agency : Mudra
4Ps Take : Federal Bank is luring customers by boasting about its superior next generation technology: Internet banking, mobile banking, railway online reservation, et al. In an age where technology is ruling the market, and both foreign as well as Indian banks are trying their best to capture maximum market in India, it was only a matter of time that Federal Bank got hi-tech! Other than banking on technology, the brand also builds an ‘emotional connect’ with Indian consumers by placing their benefits above the rest. The simple visual of a satisfied, smiling young lady just says it all while the body copy communicates how ‘customer is king’ at Federal Bank. Can the reward to the prospect get better than this–emotional benefits at the click of a savvy, new-age button? Eye-catching for sure!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

• My Blog


• IIPM News


• IIPM : IIPM Links


• IIPM: More about IIPM


• IIPM Alliances - IIPM - by RAVI


• IIPM PUBLICATION


• IIPM: The Indian Institute of Planning and Management-------


• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT


• Pseudo-socialism is creeping back into the policy-making process ...


• Management Guru's Speak on IIPM


• Primary education as a mission under the banner of ‘Bharti Foundation’


• ...yeh Hindustan hamaraa...


• Hyundai & Maruti, set on a pricey path!


• THE GREAT INDIAN DREAM


• IIPM is Here

A primer on how to deal with $hylock... & his henchmen

The term “living a ‘creditable’ life” seems to have been taken quite too literally by India’s masses (400 million and odd of whom, not surprisingly, are still quite illiterate), what with the credit-culture and loan-mania spreading like excruciating rashes amongst the burgeoning Indian middle-class. Putting it in perspective, the quite well-known notorious ways and means by which lending banks have scrounged out money or repossessed the assets of defaulting borrowers, has ensured that this credit culture for Indians is turning out to be more of a bane than a boon. In fact, while even corporate borrowings are a party to the same cycle, those are the individual borrowers that have borne the brunt.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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India rediscovers the age-old art

RBI statistics have shown that on an average, 40% of India’s forex reserves come from NRIs. Parliamentary Standing Committee’s 2006 report on external affairs revealed that Rs. 550 billion (half of the total remittances) comes from Indian workers stationed in UAE, Saudi Arabia, Kuwait among others, earned and repatriated mainly by petty workers.

The Reserve Bank of India might be surprised, but the fact is that beyond investment and remittances, an Indian with any background is still, uhh, an Indian... Discrimination then on the basis of their resident country and their pocket depth becomes unethical and even illogical. Just a few decades back, such blatant hypocrisy would have been labelled apartheid, would have evoked global consternation and major media ridicule. And now? Nobody even blinks! That’s India!

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

The international law is seriously contemplating “about compliance, or the interplay between international law and domestic law”

Whether the judiciary is acting in interest of people or the markets is something which is debatable, however, what is becoming apparent is that a new kind of pressure is certainly being exerted on the judiciary to move towards the trans-nationalisation of law. This tension, according to Balakrishna Rajagopal (writing in the Leiden Journal of International Law), is evident in the current debates about global governance: The international law is seriously contemplating “about compliance, or the interplay between international law and domestic law.”

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Being at the top does make business sense!

There is another reason to cheer at Subhash Chandra promoted Zee Network. After Zee TV gave a tough time to Star Plus, Zee's Hindi business news channel, Zee Business has been ranked as the number 1 channel in the genre, as per TAM’s Elite panel report. The channel has retained the leadership position for the last 7 weeks with a share of 38%, while CNBC TV18 follows with 25%, Awaaz with 21% and NDTV Profit with 17%.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

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2. Richard Branson, The Virgin Knight


3. Tata Motors - Royalty in The Waiting


4. Ran'baxy - it will run the full mile...


5. EXXON-MOBIL - Exonerated for Profits


6. SAMSUNG ELECTRONICS - The Numero Uno


7. Paradise Lost


8. Nabbing The Napster


9. Painting The Town Blue


10. Losing Its Grip


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12. The Death Of An Idea


13. Made For Each Other


14. Explosion of choice & implosion of growth


15. Reagan talks peace


16. New gold, old votes

“Consumers are willing to pay extra for the car brands they love, this is true even in the economy segment”

From a pure business perspective, this is a highly lucrative preposition as car-makers earn millions of dollars without jeopardising their capital on unforeseen diversified businesses. As there are huge profits to be had through merchandising agreements, an increased interest in the business has been felt, of late. It has been estimated that total global trade in this respect hovers around the $140 billion mark, largely considering the direct and indirect linkages to numerous businesses and target audiences. And if the above detail received a ‘wow!’ from your end, what would you remark when told that boutique car brands earn upto a mind-boggling 40% of their profits through merchandising business? Therefore, with the advent of merchandising, even financial constraints cannot weigh-down your passion to lay your hands on that dream car of yours. And so what if you still can’t buy ‘em, you still can gear up... and ride the wild horse... just as the saying goes!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative


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You've got a ticket to ride: on self-confidence
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Rupert Murdoch, the True Mogul of Media
Richard Branson, The Virgin Knight
Tata Motors - Royalty in The Waiting
Ran'baxy - it will run the full mile...
EXXON-MOBIL - Exonerated for Profits
SAMSUNG ELECTRONICS - The Numero Uno
Paradise Lost
Nabbing The Napster
Painting The Town Blue
Losing Its Grip
M&As Try 'N' Beat 'Em!