Monday, February 04, 2008

The transatlantic dog fight!

The appeal of the great American dream may be on the wane across the globe, but what simply refuses to diminish is the US predominance in the realms of military as well as trade. Whether it is attacking Iraq without a proper United Nations mandate or brazenly threatening the WTO & the European Union (EU) over the subsidies issue – the US has no qualms in asserting its military and economic dominance. Displaying true capitalist instinct, the US recently launched the much awaited ‘weapon’ called ‘Boeing 787 Dreamliner’ in reply to Europe’s Airbus. Much to the chagrin of the EU, the US is using all the leverages placed at its disposal to woo the world to buy this machine. Without even having left a runway, the 787 has already received 677 orders from 47 different companies (analysts project that Boeing may sell as many as 1,000 aircraft s over the coming year). Such humongous sale figures certainly don’t augur well for EU, which is struggling hard to sell its distinct brand of politics & products.


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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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