Thursday, June 21, 2007

THE WOR(L)DLY WISE!

Coca-Cola/Pepsi, Nike/Adidas, Burger King/ McDonald’s... Leave aside the FIFAs and the Olympics of the world, even the most inconsequential opportunities are not spared by these giants to take pot shots at each other. Such is the rivalry between them that marketing history is flooded with tales of their one-upmanship. Check this out for a starter: There was a board reading “Coca-Cola: Fourth floor,” outside one of its India offices. Just a few inches above was a Pepsi board declaring “Pepsi EVERYWHERE”! Smart one-lin- ers, suggestive billboards and the spoofy acts... Welcome to the world of guerrilla, ambush and direct-hit marketing!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Tuesday, June 12, 2007

While India Inc. is busy going global, India’s indigenous space programme has not been too far behind

However, with the Agile development, India has joined the select club of nations (China, Russia, USA & France) capable of using space technologies for commercial purposes. “Although the primary aim of India’s space mission is to improve the lot of our teeming millions, we certainly intend to be recognised as a serious commercial player. The aim is to acquire 20% of the satellite launch market, with plans to carry out two or three missions a year,” says Shridhar Murthy, Executive Director, Antrix Corp. while talking to B&E.

Technologically though, the Indian PSLV as well the GSLV (geosynchronous) varieties have limited capabilities in terms of launching more sophisticated communications satellites. With Russian launch facilities being one of the cheapest in the market, the competition is intense. Added to this are strict restrictions imposed by US unilateral space policy, which does not easily permit US satellites as well as satellites built with US components from being launched from anywhere else except from NATO land.

With such imponderables in place, the first thing which India needs to do is to develop cutting edge technology. Developing advanced technologies, such as GSLV Mark III, will take a little while more. So while India has entered the commercial space, there remains a huge distance to cover before ISRO can be a force to reckon within the satellite launch market.


For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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