“There was a time when we were allowed only 45 minutes to telecast Filmfare Awards on Doordarshan. Then we only had the time to announce that the awards 
were sponsored by Lux,” reminisces Rauf Ahmed, Former Editor of Filmfare. He adds that as money has increased the demand for more space, visibility has also upped. It’s common these days for guys in corporate suits to start scouting for potential marketers as soon as the storyline is finalised, so that, along with the roles of characters, even brands’ role can be scripted.
were sponsored by Lux,” reminisces Rauf Ahmed, Former Editor of Filmfare. He adds that as money has increased the demand for more space, visibility has also upped. It’s common these days for guys in corporate suits to start scouting for potential marketers as soon as the storyline is finalised, so that, along with the roles of characters, even brands’ role can be scripted.As brand promotions gain ground, will the brands ultimately dictate terms to Bollywood’s best? Will stars be chosen in compliance with their ambassadors? Or will scripts be tweaked to suit the image of a particular
brand?
brand?Vibhas Mehta, Business Head of Shaadi.com says that, to some extent it is already happening in Hollywood, but “the marriage between Bollywood and the brand managers should not hamper creativity.” Great thoughts, but many films still have very in-your-face placements. Remember, Viruddh and Nerolac?
As things stand, creative directors are already weaving taglines within dialogues with a flourish. Hey guys! Just ensure that the happyending stays.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source : IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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