Electrolux achieved a stupendous net sales of SEK103.8 billion for the year 2006

Under Hans leadership, Electrolux achieved a stupendous net sales of SEK103.8 billion for the year 2006 and in the current restructuring programme aims to generate annual savings of SEK 3 billion from 2010 onwards. Focusing on its largest markets Europe & North America, Electrolux has recently come up with a concept of ‘Thinking of you’ to understand its customers and building strong and healthy relationship with them. Hans elaborates, “It highlights strong focus on consumer insight that guides our product development and helps to create a positive view of the company... In the end, it is the consumer who pays our salary. Therefore, we always believe that we are here for the consumer.”

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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...the heroine’s mother can take a backseat!

“There was a time when we were allowed only 45 minutes to telecast Filmfare Awards on Doordarshan. Then we only had the time to announce that the awards were sponsored by Lux,” reminisces Rauf Ahmed, Former Editor of Filmfare. He adds that as money has increased the demand for more space, visibility has also upped. It’s common these days for guys in corporate suits to start scouting for potential marketers as soon as the storyline is finalised, so that, along with the roles of characters, even brands’ role can be scripted.

As brand promotions gain ground, will the brands ultimately dictate terms to Bollywood’s best? Will stars be chosen in compliance with their ambassadors? Or will scripts be tweaked to suit the image of a particular brand?

Vibhas Mehta, Business Head of Shaadi.com says that, to some extent it is already happening in Hollywood, but “the marriage between Bollywood and the brand managers should not hamper creativity.” Great thoughts, but many films still have very in-your-face placements. Remember, Viruddh and Nerolac?

As things stand, creative directors are already weaving taglines within dialogues with a flourish. Hey guys! Just ensure that the happyending stays.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

• News & Article
• Don't Pay for your calls....
• Neha RAWAT's Blog
• Ravi Sanyasi's Blog
• "There is more money....
• Rattan TATA ko gussa kiyon aata hai!
• The Nokia disconnect!
• IIPM Branches and contact No.
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !