Electrolux achieved a stupendous net sales of SEK103.8 billion for the year 2006

Under Hans leadership, Electrolux achieved a stupendous net sales of SEK103.8 billion for the year 2006 and in the current restructuring programme aims to generate annual savings of SEK 3 billion from 2010 onwards. Focusing on its largest markets Europe & North America, Electrolux has recently come up with a concept of ‘Thinking of you’ to understand its customers and building strong and healthy relationship with them. Hans elaborates, “It highlights strong focus on consumer insight that guides our product development and helps to create a positive view of the company... In the end, it is the consumer who pays our salary. Therefore, we always believe that we are here for the consumer.”

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Source: IIPM Editorial, 2006

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