Well, if you look at market share figures released by IDC India, ‘mayhem’ is not exactly the word. 
Lenovo, in fact only did retain its third position with a market share of 9% for the client PC segment (desktops & notebooks in terms of shipments) in calendar year 2007, as was the case in 2006. Market leader HP, on the other hand, managed the growth ‘faster than the market’ benchmark well, as its market share grew from 18% to 21% for calendar year 2007. And in the all important notebook PC market as well (which is doubling year on year in India), Lenovo (market share of 17% at number 2 position) remains a far cry from the leader HP, which gobbled up a massive 38% share in 2006. And this is besides HP’s unrivalled dominance over the printer segment. With such a powerful adversary to contend with, does Lenovo even stand a chance to topple the number one? What makes the company so confident of its chances?
Lenovo, in fact only did retain its third position with a market share of 9% for the client PC segment (desktops & notebooks in terms of shipments) in calendar year 2007, as was the case in 2006. Market leader HP, on the other hand, managed the growth ‘faster than the market’ benchmark well, as its market share grew from 18% to 21% for calendar year 2007. And in the all important notebook PC market as well (which is doubling year on year in India), Lenovo (market share of 17% at number 2 position) remains a far cry from the leader HP, which gobbled up a massive 38% share in 2006. And this is besides HP’s unrivalled dominance over the printer segment. With such a powerful adversary to contend with, does Lenovo even stand a chance to topple the number one? What makes the company so confident of its chances?For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
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