Going to the movies? Have you considered the options – Inox, PVR, Cinemax, Wave, Adlabs, Satyam… the list goes on. There was a time when watching a movie and popcorn centered on just getting to the nearest cinema hall showing the film. Nowadays, the culture has exponentially changed.
Every consumer enters not a single screen hall, but is offered a plethora of choices in one place. You decide on various factors – the movies, food, seats, the different pricing for every show et al. You even decide whether you would like to be pampered like a baby in a relaxing Cinemax Gold/PVR Europa lounge with its super cushioned recliners. Who wants to go home, now?
Every consumer enters not a single screen hall, but is offered a plethora of choices in one place. You decide on various factors – the movies, food, seats, the different pricing for every show et al. You even decide whether you would like to be pampered like a baby in a relaxing Cinemax Gold/PVR Europa lounge with its super cushioned recliners. Who wants to go home, now?
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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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