Despite the appreciating rupee, Narayana Murthy & Co. are going great guns
“We provide solutions for a dynamic environment where business and technology strategies converge,” so claims Infosys. And the Indian IT icon remains focused on top notch technology solutions at competitive pricing. Does it advertise? No! Not ever. Yet, it manages to stay in the news for its ambitious global deals, resplendent results and great
HR practices. Be it succession planning (with Narayana Murthy stepping down as Chairman and Nandan Nilekani handing over the CEO position to K. Gopalakrishnan this June) or emphasis on the intellectual development of employees, it keeps Infosys in the limelight. Another strategic feather in Infosys’ cap is the manner in which its founder Murthy has conducted himself. Add to that his numerous social initiatives and it all works as amazing PR for the Infosys brand image. Of course, as Murthy is disassociating himself, the company’s brand image has slipped a few points too. Yet, what distinguishes Infosys from the rest is that “it doesn’t come from a rich parent; it comes from a one room apartment,” says Indus- View’s analyst Akshun Gulati. So, Infosys may have slipped from Rank 4 to Rank 6, but remains firmly etched in the minds of the common Indian as the country rides the IT wave. Nilekani clearly can keep this ship’s engine gunning.
“We provide solutions for a dynamic environment where business and technology strategies converge,” so claims Infosys. And the Indian IT icon remains focused on top notch technology solutions at competitive pricing. Does it advertise? No! Not ever. Yet, it manages to stay in the news for its ambitious global deals, resplendent results and great
HR practices. Be it succession planning (with Narayana Murthy stepping down as Chairman and Nandan Nilekani handing over the CEO position to K. Gopalakrishnan this June) or emphasis on the intellectual development of employees, it keeps Infosys in the limelight. Another strategic feather in Infosys’ cap is the manner in which its founder Murthy has conducted himself. Add to that his numerous social initiatives and it all works as amazing PR for the Infosys brand image. Of course, as Murthy is disassociating himself, the company’s brand image has slipped a few points too. Yet, what distinguishes Infosys from the rest is that “it doesn’t come from a rich parent; it comes from a one room apartment,” says Indus- View’s analyst Akshun Gulati. So, Infosys may have slipped from Rank 4 to Rank 6, but remains firmly etched in the minds of the common Indian as the country rides the IT wave. Nilekani clearly can keep this ship’s engine gunning.For complete IIPM article click here
Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative
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