...yeah I do, and why not?
Loads of attitude and a swanky uptown address
in the heart of Delhi is what meets the eye at first glance. A little more probing and big names like Jindal Steel & Power Limited, Apollo Hospital, Vigneshwara Developers, R. G. Stone, Bilt Matrix, Ballarpur Industries start popping out. Now we understand, why so much of attitude? Just over a year in business and rubbing shoulders with these big corporates is no mean feat, but Latitude 23 has done all that and more. When the 4Ps B&M team caught up with Naresh Kumar Sharma, CEO, of this budding agency at its Scindia House address, we were clearly impressed with both, his beliefs & modus operandi of running the organisation.
With a client-oriented strategy, Latitude 23 focuses primarily on differentiating the client from others in the vertical. Sharma explains this with an example, “We went ahead and positioned Vigneshwara Developers in a slightly different fashion. We studied the real-estate industry and found out that there were certain patterns while promoting through various medium like print or TVC. Hence, we were able to break the clutter.” But that’s not all. The agency has adopted a holistic approach to deal with its clients. Right from pitching for the clients to taking care of the creatives, as well as the financials – the agency helps clients in building strong brands. Informs a content Sharma, “I can rate myself as a salesperson, a marketingperson on both the client and agency sides, as I am able to marry both the approaches.” The agency also takes great pride in finishing their work before the set time-line. Sharma adds enthusiastically, “Our time-line is just one-fourth or half of what a big agency takes. Typically what the biggies would take a week to deliver; we do it in 2-3 days. All of a sudden we appear to be fire-fighters and become indispensable to the clients.” Furthermore, where most biggies seem happy with separate revenue streams; the USP of this budding agency seems to be teaming its profit centres. Low overheads coupled with less number of people and lesser hierarchy helps them to deliver better.
Loads of attitude and a swanky uptown address
in the heart of Delhi is what meets the eye at first glance. A little more probing and big names like Jindal Steel & Power Limited, Apollo Hospital, Vigneshwara Developers, R. G. Stone, Bilt Matrix, Ballarpur Industries start popping out. Now we understand, why so much of attitude? Just over a year in business and rubbing shoulders with these big corporates is no mean feat, but Latitude 23 has done all that and more. When the 4Ps B&M team caught up with Naresh Kumar Sharma, CEO, of this budding agency at its Scindia House address, we were clearly impressed with both, his beliefs & modus operandi of running the organisation.With a client-oriented strategy, Latitude 23 focuses primarily on differentiating the client from others in the vertical. Sharma explains this with an example, “We went ahead and positioned Vigneshwara Developers in a slightly different fashion. We studied the real-estate industry and found out that there were certain patterns while promoting through various medium like print or TVC. Hence, we were able to break the clutter.” But that’s not all. The agency has adopted a holistic approach to deal with its clients. Right from pitching for the clients to taking care of the creatives, as well as the financials – the agency helps clients in building strong brands. Informs a content Sharma, “I can rate myself as a salesperson, a marketingperson on both the client and agency sides, as I am able to marry both the approaches.” The agency also takes great pride in finishing their work before the set time-line. Sharma adds enthusiastically, “Our time-line is just one-fourth or half of what a big agency takes. Typically what the biggies would take a week to deliver; we do it in 2-3 days. All of a sudden we appear to be fire-fighters and become indispensable to the clients.” Furthermore, where most biggies seem happy with separate revenue streams; the USP of this budding agency seems to be teaming its profit centres. Low overheads coupled with less number of people and lesser hierarchy helps them to deliver better.
1 comment:
Hello,
I was interested in buying from vigneshwara devlopers, but after reading the complaint "http://www.consumercourt.in/office/2591-vigneshwara-developers-commercial-space-park-manesar.html" i have changed my plan, can come one please tell me is their some other project in Maneser
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