Friday, July 18, 2008

Penetration / Place

RCom has expanded itself within the country today and covers almost every mile on the sub-continent with its voice and data services. Talk about penetration!

Our pan-Indian network, which extends from 4psKedarnath to Kanyakumari, Kutch to Kaziranga is a key element in our customer acquisition strategy. RCom is currently embarked on strengthening this coverage by covering over 900 million Indians or more than 15% of the global population. We’re covering almost 100% of all rail routes, providing seamless voice, video, radio & Internet connectivity to over 14 million commuters every day. RCom is also covering almost 100% of national highways & 84% of all state highways – providing voice & data connectivity – that’s nearly the entire length of our 2,00,000 km long road network. This initiative will allow us to make further inroads into India’s population in rural areas.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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