India is like an ace of spade for GM, they have a killer strategy in place, let’s see what...
GM has been
bleeding profusely, what with the US & European markets in a state of flux. Also adding to its woes are the Japanese car-makers Honda & Toyota, that are eating away GM’s market share. Contrary to this, the Indian automobile industry is growing at a brisk pace of 15%, and offers that much needed relief package for GM. The pawns and pieces for this US automobile giant are falling in exactly the places it wants them to.
Till now GM’s Indian expedition has been ‘so far, so good.’ However, in 2008 the company has some mighty plans up its sleeves, to duel their dominating stand in the industry. Growing by a phenomenal 74%, GM India sold close to 64,032 units in the year 2007, almost doubling last year’s sales of 34,900 units. With introduction of newer models in the portfolio, the company is anticipating an increase in its demand. The capacity of the Halol plant has been increased to 85,000 units while the new Talegaon facility is expected to produce 140,000 units. The new exuberance has percolated to almost all the company catered segments. GM has now overtaken the mighty Honda and the agile Toyota in sales, occupying the fifth place. GM expects the market to expand further and is firing all cylinders to get the desired volumes. After a mixed bag response in higher segment, GM is now concentrating on small cars segment.
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Source : IIPM Editorial, 2008
GM has been
bleeding profusely, what with the US & European markets in a state of flux. Also adding to its woes are the Japanese car-makers Honda & Toyota, that are eating away GM’s market share. Contrary to this, the Indian automobile industry is growing at a brisk pace of 15%, and offers that much needed relief package for GM. The pawns and pieces for this US automobile giant are falling in exactly the places it wants them to.Till now GM’s Indian expedition has been ‘so far, so good.’ However, in 2008 the company has some mighty plans up its sleeves, to duel their dominating stand in the industry. Growing by a phenomenal 74%, GM India sold close to 64,032 units in the year 2007, almost doubling last year’s sales of 34,900 units. With introduction of newer models in the portfolio, the company is anticipating an increase in its demand. The capacity of the Halol plant has been increased to 85,000 units while the new Talegaon facility is expected to produce 140,000 units. The new exuberance has percolated to almost all the company catered segments. GM has now overtaken the mighty Honda and the agile Toyota in sales, occupying the fifth place. GM expects the market to expand further and is firing all cylinders to get the desired volumes. After a mixed bag response in higher segment, GM is now concentrating on small cars segment.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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