Dell’s success mantra till date had been “customised product building” an approach that worked immensely well
with professional and corporate clients, which soon became a cut throat market as these people had a good knowledge of products and prices. The need to find new customers had Dell changing its direct selling philosophy and entering the retail mode. Starting from June this year, Dell began to sell its PCs through Wal-Mart and Sam’s Club stores in US and in important emerging markets like India (through 40 Tata Croma stores) and in China (where it intends to open 3,500 retail sites) to complement its direct sales business. The retooling drive also focuses on paying more attention to detailed designing and colours.....Continue
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read also :-
with professional and corporate clients, which soon became a cut throat market as these people had a good knowledge of products and prices. The need to find new customers had Dell changing its direct selling philosophy and entering the retail mode. Starting from June this year, Dell began to sell its PCs through Wal-Mart and Sam’s Club stores in US and in important emerging markets like India (through 40 Tata Croma stores) and in China (where it intends to open 3,500 retail sites) to complement its direct sales business. The retooling drive also focuses on paying more attention to detailed designing and colours.....ContinueSource : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read also :-
No comments:
Post a Comment