Ambiguity shock: How Western firms lose!

M&M isn’t the only company from an emerging market that is making the world sit up and take notice. Over the past two-plus decades, waves of liberalization have all but washed away protectionist barriers in developing countries. As those nations integrated themselves into the world economy, multinational corporations from North America, Western Europe, Japan and South Korea stormed in.

Many local companies lost market share or sold off businesses as a result, but some fought back. They held their own against the onslaught, restructured their businesses, exploited new opportunities and built world-class companies that today are giving their global rivals a run for their money.

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Source:- IIPM Editorial

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