Brand: Federal Bank

Headline: Some of the best things in banking begin at Federal Bank

Baseline : Your perfect banking partner
Agency : Mudra
4Ps Take : Federal Bank is luring customers by boasting about its superior next generation technology: Internet banking, mobile banking, railway online reservation, et al. In an age where technology is ruling the market, and both foreign as well as Indian banks are trying their best to capture maximum market in India, it was only a matter of time that Federal Bank got hi-tech! Other than banking on technology, the brand also builds an ‘emotional connect’ with Indian consumers by placing their benefits above the rest. The simple visual of a satisfied, smiling young lady just says it all while the body copy communicates how ‘customer is king’ at Federal Bank. Can the reward to the prospect get better than this–emotional benefits at the click of a savvy, new-age button? Eye-catching for sure!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

• My Blog


• IIPM News


• IIPM : IIPM Links


• IIPM: More about IIPM


• IIPM Alliances - IIPM - by RAVI


• IIPM PUBLICATION


• IIPM: The Indian Institute of Planning and Management-------


• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT


• Pseudo-socialism is creeping back into the policy-making process ...


• Management Guru's Speak on IIPM


• Primary education as a mission under the banner of ‘Bharti Foundation’


• ...yeh Hindustan hamaraa...


• Hyundai & Maruti, set on a pricey path!


• THE GREAT INDIAN DREAM


• IIPM is Here

BOOK EXTRACT

There was something humiliating about waiting in a cart on a busy London street with all your possessions stacked around you, on show to the curious public. Jem Kellaway sat by a tower of Windsor chairs his father had made for the family years ago, and watched aghast as passersby openly inspected the cart’s contents. He was not used to seeing so many strangers at once — the appearance of one in their Dorsetshire village would be an event discussed for days after — and to being so exposed to their attention and scrutiny. He hunkered back among the family belongings, trying to make himself less conspicuous.

For complete IIPM article click here
Source:- IIPM Editorial, 2006
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

1. My Blog
2. IIPM News
3. IIPM : IIPM Links
4. IIPM: More about IIPM
5. IIPM Alliances - IIPM - by RAVI
6. IIPM PUBLICATION
7. IIPM: The Indian Institute of Planning and Management-------
8. THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
9. Pseudo-socialism is creeping back into the policy-making process ...
10. Management Guru's Speak on IIPM
11. Primary education as a mission under the banner of ‘Bharti Foundation’
12. ...yeh Hindustan hamaraa...
13. Hyundai & Maruti, set on a pricey path!
14. THE GREAT INDIAN DREAM
15. IIPM is Here

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5th of April, 2007....Ugandan women will remember

Well, the date is important as Uganda’s biased adultery laws got their first hit on that day. But first the background! Ugandan adultery laws for years have had a biased clause, wherein, any woman having an extramarital relation could be punished with a fine or imprisonment of up to 10 years, while a man could have an affair without any conditions. The law unbelievably allowed married men of Uganda have extramarital affairs or relationships with any unmarried women. The law ordained that a man could only be prosecuted if he had an affair with a married woman. Not that Uganda is the benchmark of human rights, but still, such an adultery law busiquestioned the basic tenet of equality of men and women. The Law and Advocacy Group for Women in Uganda, a women’s rights advocacy group, challenged these clauses; and finally, on April 5, 2007, Uganda’s Court ordered changes in the adultery law, paving way for it to be scrapped totally. The case provides a leading beacon for women in African countries against this new-age apartheid! Protesting works... so what if late!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------
· THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT: IIPM Students ...

A primer on how to deal with $hylock... & his henchmen

The term “living a ‘creditable’ life” seems to have been taken quite too literally by India’s masses (400 million and odd of whom, not surprisingly, are still quite illiterate), what with the credit-culture and loan-mania spreading like excruciating rashes amongst the burgeoning Indian middle-class. Putting it in perspective, the quite well-known notorious ways and means by which lending banks have scrounged out money or repossessed the assets of defaulting borrowers, has ensured that this credit culture for Indians is turning out to be more of a bane than a boon. In fact, while even corporate borrowings are a party to the same cycle, those are the individual borrowers that have borne the brunt.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION